Blog
Introducing… Michael Kline!
Meet Michael Kline: Roman history buff, video game enthusiast, and Web Developer here at Electromagnetic Marketing!
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When it comes to marketing, content isn’t just king. It’s also the queen, knights, rooks, and those diagonal pieces with the funny hats.
Introducing Lindsay Miller: Her inquisitive nature and dedication to teamwork make her an invaluable asset to the Electro team and our clients. Whether you’re in need of a good laugh or your next favorite marketing campaign, our very own Lindsay Miller is ready and able to help!
Your brand is your reputation, and a powerful brand opens all doors. Here are 3 parts to building a stronger brand your customers will love.
Since the Spring of 2022, Electro has been elevated with the creative ingenuity of Laura Chramer. As a photo/video associate, Laura’s superpower lies in creating photos and videos that bring our client's visions to life and help them achieve their marketing goals.
Generating brand awareness is, in many ways, the biggest challenge for an organization because it’s a crowded market. You need to find your most likely customers and cut through the noise to get to them - and that means getting really good at targeting.
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Social media marketing has enormous potential, especially in 2023 as the landscape shifts - but that potential can be good or bad for a business.
In March 2022, Google announced the decision to sunset Universal Google Analytics and transition to Google Analytics 4, effective July 1, 2023. This transition has many implications and your marketing team should be acting now to preserve existing data and historical data from no longer being inaccessible. There is no time like the present and our team is equipped to help you every step of the way. In this FAQ, you will discover the next steps in effectively making the transition.
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The best ad strategy is one that converts. Ensure you’re not making these advertising mistakes by using these best practices.
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Some of your marketing assets aren’t, well, yours. At least not fully. Your business has owned assets and rented assets. Here’s what that means.
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If your business has clients, chances are they use social media, which means you should too. See why social media is an essential part of inbound marketing.
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Missy serves our team and clients with excellence! She keeps all projects on track while ensuring we have the tools and the time to get everything done well.
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Creativity is key when designing a company logo, but so are boundaries. That's why we're here to talk about how NOT to design a logo.
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The best marketing agency for our company is the one that has the expertise and capabilities to help you reach your goals. See what else matters.
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As our Director of Marketing Strategy, SK helps our clients understand who they are and how to communicate their value to their target audience. Meet her here!
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Successful businesses set goals and benchmarks for success. To achieve these goals, create a "Roadmap" to align marketing strategy and goals. See how we do it.
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Lead flow is the path of a potential customer from acquisition to qualification to purchase. It tells you where your highest ROI is coming from.
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If you want to know what you need to grow your brand and attract loyal customers, that's a question for a talented Marketing Strategist. Meet Brittany!
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Getting sales and marketing on the same page isn't easy, but it leads to amazing results. See 6 takeaways from our lunch & learn for unifying sales & marketing.
How often should your business post on social media? Let’s take a look at each major platform and its best posting practices.
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Meet Michael Kline: Roman history buff, video game enthusiast, and Web Developer here at Electromagnetic Marketing!
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Did you know that your Brand and branding are NOT the same things? While it’s almost impossible to have one without the other, there are some important distinctions when it comes to leveraging each to help your business thrive.
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“You can’t be everything to everyone.” That’s why you need to define your audience.
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On March 16, 2022, Google announced that July 1, 2023, will be the end of life for Universal Analytics, with Google strongly recommending the switch to Google Analytics 4. So what does this mean for businesses like yours? How do you prepare to make the switch?
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How do you make a sale or earn someone's trust in just 30 seconds? You don’t. But that doesn't mean an effective elevator pitch can't help you turn those 30 seconds into an opportunity.
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Learn all about Angelia, the Senior Account Executive here at Electromagnetic Marketing!
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Increased traffic to your website can be a good sign you are speaking your customer's language, but why isn't any of that traffic turning into leads?!? It almost always comes down to calls to action.
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As we talk about the importance of SEO, we mention what might be the most important SEO strategy of all: speaking your customers’ language. That’s when keyword research becomes the shiny new tool in your marketing toolbelt.
How can your business get noticed when potential customers are searching the web? By optimizing for search traffic, you can connect with your target audience and attract them to your website, products, and services.
Meet Gabrielle Mingus, a talented copywriter here at Electromagnetic Marketing!
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Consistency is key in many things, and your Brand is no exception. Here’s why.
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In marketing, “messaging” is how your organization talks about itself and the value you provide. It’s how you communicate with your target audience and ensure that everything they hear from you has a unified theme or mission.
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We realized that there were four foundational marketing elements that every client needed. Every project that didn’t do well was missing one or more of these pillars. Here are the four marketing pillars we discovered were essential to client success.
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Pillar content broadly covers a particular topic: what you do, the products you sell, the services you provide. Cluster content addressed the topics within your topics. What do each of these look like, and how do they work together?
If a picture’s worth a thousand words, the right image on your Google Display Ad is worth a thousand clicks. But before you choose the right image, you must first decide the right image ad.
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Your startup has a story to tell, and we want to hear it. We recently held our first Lunch & Learn for 2022, “How to Market Your Startup in the First Two Years.” It was a great opportunity to meet startup founders in our community, hear their vision, and share some of our expertise. Here are a few of the takeaways from this event.
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Video is one of the top most-consumed types of content. As we are doing more and more video projects for our clients, we were compelled to look at our standard for video and how we want to present this to our clients. We don’t want to make videos just to make videos, but we want to leverage this visual tool to reach goals, increase leads, and connect with customers.
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On November 9, 2021, we held a Lunch & Learn focusing on “The Importance of Setting Yearly Marketing Goals.” We held a panel discussion with four of Birmingham’s industry experts and are here to share some of the key takeaways we learned through this event!
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It's a tale as old as time. Sales and marketing are locked in a power struggle trying to answer the eternal question: 'Who gets credit for the sale?' Answering that question is a lot more complicated than it used to be. Most new sales will have interacted with multiple campaigns and channels before making a purchase. Fortunately, your business can implement a strategy leveraging tools that sort out the complicated path through the sales funnel: an attribution model.
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These are exciting times at Electromagnetic Marketing! We are thrilled to announce that we have acquired Canvas Bag Media. Canvas Bag is a media production agency owned by Daniel Canvas.
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Most businesses feel like every time they get comfortable with their social media strategy, Facebook makes confusing and frustrating changes. And 2021 is no different because business pages are getting a new look. Is your business ready for the update?
Randy Webb shares about his favorite photographer, Gordon Sparks, and how his work inspired him in his journey to become an artist.
One year ago today, Randy Webb, Kasey Moore, and Steven Splawn joined forces with Scott Elliott and Jamie Parris, officially beginning a new era in the life of Electromagnetic Marketing. Check out the nine lessons we've learned this year!
Introducing Brianna Jelks, the art director at Electromagnetic Marketing. Learn more about her here!
Read about some of the helpful lessons that Electromagnetic Marketing staff and partners learned as they worked from home during the COVID-19 pandemic.
We worked with Fledging to create the video for a Kickstarter campaign to launch Hubble - An All-In-One USB-C Hub+Case for iPad Air and iPad Pro. The Kickstarter campaign was fully funded within 72 hours.
Electromagnetic Marketing shares four tips that apply to your personal relationships and your relationship with your marketing company!
A guide to picking your customers and choosing when they're not the right fit. Don't fish with an alligator in your boat!
You've probably heard the term content marketing. But what is it? Well, it's a powerful tool to attract and retain customers. See how to use it for your business!
The members of Electromagnetic staff share about the charities and nonprofits they support.
How much does marketing cost? Electromagnetic Marketing shares their practices to fairly charge for marketing services.
The story of a new era beginning for Electromagnetic Marketing. You never know where a conversation is going to lead!
A helpful guide to making your next creative project run smoothly, brought you by guest writer David Fallin.
Download Electromagnetic Marketing's FREE White Paper on marketing essentials!
Electromagnetic Marketing delivers value and ROI to our clients with complete transparency and open communication. We give our clients clear and easy to understand reports on campaign results, accounting related to ad spend, and any compensation that we receive from ad networks and other 3rd parties.
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Video is a vital tool for marketing and growing your business. Find out why video marketing is so powerful and the most common types of videos to relay your message!
Almost every client that we meet with does a really good job describing their products and services. Years of experience with everything from sales presentations to trade shows have helped them hone these descriptions into something useful and effective. These descriptions are a good start, but something is missing. Find out here!
An introduction to Electromagnetic Marketing by Jamie Parris, from the very beginning in 2017.
We helped redesign all of Waynes print materials and some promo items. Each service line had marketing pieces that followed Waynes branding standards, but we found that there was a big opportunity to make them all work together better by redesigning them as a set.
We refined and finalized Acres logo and helped them choose a color scheme that made them stand out in their space in preparation for their launch a couple years ago. They have experienced a lot of growth in that time, and are rolling out a new fleet of vehicles which we are designing for them.
S&S Sign is a father and son team who create signs the old fashioned way. They wanted a logo that was modern and attention grabbing that communicated the 2 generations hand lettering and pinstriping skill between them.
We worked with WaveLink to design their branding marks and create a messaging strategy that would prepare them for a successful product launch.
Norton Audio manufactures boutique effects pedals for musicians. During the process of launching the company they engaged with us to design their branding and first pedal enclosure.
While it may be easy to think of Waynes as "just a pest control company", they are also committed to their core values in a way that most companies only aspire too. One of the organizations they have supported strongly is the Susan G Komen Foundation.
Electromagnetic Marketing began working with Medical Business Management in August of 2017. Joe Gribbin, Jr. asked us to increase organic traffic to the website and web leads. We implemented a coordinated strategy that included blogging, content updates, SEO, and email marketing. Over the next 24 months, traffic to the website increased by 557%.
We have an ongoing brand awareness project with Waynes that has used subtle design changes to keep it interesting, while remaining consistent enough to produce one of the most recognizable billboard campaigns in Alabama.
When Baba Java launched their roasting business and café, they created unique label designs for each coffee origin they roasted and sold. Shortly after, they started to notice some issues when managing label inventory and displaying products in stores. They wanted a fresh and engaging perspective on a label redesign and a brand “pick-me-up.” This is where our team at Electromagnetic Marketing stepped in.
We created a full branding package for security startup, Chorus SmartSecure. In the relatively short time since they launched, they've become a preferred vendor of Alabama Power, experienced rapid growth, and have become partners with some of the most recognizable home builders in the state.
Electromagnetic Marketing equips internal teams and individuals to succeed in the complex world of modern marketing. Most companies have some marketing staff, but they lack the scale and the depth to develop a comprehensive strategy.
Mary Wyatt took the helm at Wyatt General Contractor in 2015. She needed a new brand to represent their fresh approach without losing the connection to the company's four-decade history and the hard-earned reputation they had built in the community. Mary partnered with Jamie Parris, Marketing Director at Electromagnetic Marketing, to develop a strategy.
Meet Michael Kline: Roman history buff, video game enthusiast, and Web Developer here at Electromagnetic Marketing!
Read MoreDid you know that your Brand and branding are NOT the same things? While it’s almost impossible to have one without the other, there are some important distinctions when it comes to leveraging each to help your business thrive.
Read More“You can’t be everything to everyone.” That’s why you need to define your audience.
Read MoreOn March 16, 2022, Google announced that July 1, 2023, will be the end of life for Universal Analytics, with Google strongly recommending the switch to Google Analytics 4. So what does this mean for businesses like yours? How do you prepare to make the switch?
Read MoreHow do you make a sale or earn someone's trust in just 30 seconds? You don’t. But that doesn't mean an effective elevator pitch can't help you turn those 30 seconds into an opportunity.
Read MoreLearn all about Angelia, the Senior Account Executive here at Electromagnetic Marketing!
Read MoreIncreased traffic to your website can be a good sign you are speaking your customer's language, but why isn't any of that traffic turning into leads?!? It almost always comes down to calls to action.
Read MoreAs we talk about the importance of SEO, we mention what might be the most important SEO strategy of all: speaking your customers’ language. That’s when keyword research becomes the shiny new tool in your marketing toolbelt.
Read MoreHow can your business get noticed when potential customers are searching the web? By optimizing for search traffic, you can connect with your target audience and attract them to your website, products, and services.
Read MoreConsistency is key in many things, and your Brand is no exception. Here’s why.
Read MoreIn marketing, “messaging” is how your organization talks about itself and the value you provide. It’s how you communicate with your target audience and ensure that everything they hear from you has a unified theme or mission.
Read MoreWe realized that there were four foundational marketing elements that every client needed. Every project that didn’t do well was missing one or more of these pillars. Here are the four marketing pillars we discovered were essential to client success.
Read MorePillar content broadly covers a particular topic: what you do, the products you sell, the services you provide. Cluster content addressed the topics within your topics. What do each of these look like, and how do they work together?
Read MoreIf a picture’s worth a thousand words, the right image on your Google Display Ad is worth a thousand clicks. But before you choose the right image, you must first decide the right image ad.
Read MoreYour startup has a story to tell, and we want to hear it. We recently held our first Lunch & Learn for 2022, “How to Market Your Startup in the First Two Years.” It was a great opportunity to meet startup founders in our community, hear their vision, and share some of our expertise. Here are a few of the takeaways from this event.
Read MoreVideo is one of the top most-consumed types of content. As we are doing more and more video projects for our clients, we were compelled to look at our standard for video and how we want to present this to our clients. We don’t want to make videos just to make videos, but we want to leverage this visual tool to reach goals, increase leads, and connect with customers.
Read MoreIt's a tale as old as time. Sales and marketing are locked in a power struggle trying to answer the eternal question: 'Who gets credit for the sale?' Answering that question is a lot more complicated than it used to be. Most new sales will have interacted with multiple campaigns and channels before making a purchase. Fortunately, your business can implement a strategy leveraging tools that sort out the complicated path through the sales funnel: an attribution model.
Read MoreMeet Gabrielle Mingus, a talented copywriter here at Electromagnetic Marketing!
Read MoreOn November 9, 2021, we held a Lunch & Learn focusing on “The Importance of Setting Yearly Marketing Goals.” We held a panel discussion with four of Birmingham’s industry experts and are here to share some of the key takeaways we learned through this event!
Read MoreThese are exciting times at Electromagnetic Marketing! We are thrilled to announce that we have acquired Canvas Bag Media. Canvas Bag is a media production agency owned by Daniel Canvas.
Read MoreYour message is more than what you do. It's why you do it. A message demonstrates you care as much about providing a solution as you do selling a product or a service.
Your "Brand" is the feeling people get when they interact with your company. Design and branding are visual tools to establish your Brand, and nothing is more powerful than a Brand that resonates.
Online advertising provides powerful tools to reach your ideal clients. Websites are the hub that coordinates both traditional and digital marketing strategies to convert engagement into leads.
Video and photography are more than just content for your website and social media. They are powerful storytelling tools that stand apart from all other forms of communication by creating a personal connection.