The Magnetic Blog

Three Ways Your Business can Adjust to the New Facebook Page Experience

Three Ways Your Business can Adjust to the New Facebook Page Experience

Most businesses feel like every time they get comfortable with their social media strategy, Facebook makes confusing and frustrating changes. And 2021 is no different because business pages are getting a new look. Is your business ready for the update?

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Redefining Normal: Inspired By Gordon Sparks

Redefining Normal: Inspired By Gordon Sparks

Randy Webb shares about his favorite photographer, Gordon Sparks, and how his work inspired him in his journey to become an artist.

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Happy Anniversary, Electromagnetic Marketing!

Happy Anniversary, Electromagnetic Marketing!

One year ago today, Randy Webb, Kasey Moore, and Steven Splawn joined forces with Scott Elliott and Jamie Parris, officially beginning a new era in the life of Electromagnetic Marketing. Check out the nine lessons we've learned this year!

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Introducing Brianna Jelks

Introducing Brianna Jelks

Introducing Brianna Jelks, the art director at Electromagnetic Marketing. Learn more about her here!

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Things We've Learned From Working From Home

Things We've Learned From Working From Home

Read about some of the helpful lessons that Electromagnetic Marketing staff and partners learned as they worked from home during the COVID-19 pandemic.

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Fledging | Kickstarter Launch Video

Fledging | Kickstarter Launch Video

We worked with Fledging to create the video for a Kickstarter campaign to launch Hubble - An All-In-One USB-C Hub+Case for iPad Air and iPad Pro. The Kickstarter campaign was fully funded within 72 hours.

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Everything I Need To Know About Relationships, I Learned From My Marketing Company

Everything I Need To Know About Relationships, I Learned From My Marketing Company

Electromagnetic Marketing shares four tips that apply to your personal relationships and your relationship with your marketing company!

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New Superheroes At The Justice League

New Superheroes At The Justice League

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You Are Stuck With Your Family, But Not With The Wrong Customers

You Are Stuck With Your Family, But Not With The Wrong Customers

A guide to picking your customers and choosing when they're not the right fit. Don't fish with an alligator in your boat!

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What is Content Marketing?

What is Content Marketing?

The term "content marketing" gets tossed around a lot when you’re creating a holistic marketing strategy. But if you aren’t a full-time marketing person, it can be hard to understand what it is and envision the many ways it can help your company stand out and attract customers. Get answers here!

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Importance of Giving Back

Importance of Giving Back

The members of Electromagnetic staff share about the charities and nonprofits they support.

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Marketing On Facebook. Is It Worth It?

Marketing On Facebook. Is It Worth It?

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How Do I Set A Marketing Budget?

How Do I Set A Marketing Budget?

How much does marketing cost? Electromagnetic Marketing shares their practices to fairly charge for marketing services.

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A New Day at Electromagnetic Marketing

A New Day at Electromagnetic Marketing

The story of a new era beginning for Electromagnetic Marketing. You never know where a conversation is going to lead!

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Five Tips To Help Your Next Creative Project Run Smoothly

Five Tips To Help Your Next Creative Project Run Smoothly

A helpful guide to making your next creative project run smoothly, brought you by guest writer David Fallin.

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It's Time To Market Electromagnetic Marketing

It's Time To Market Electromagnetic Marketing

Download Electromagnetic Marketing's FREE White Paper on marketing essentials!

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The Electromagnetic Marketing Transparency Pledge

The Electromagnetic Marketing Transparency Pledge

Electromagnetic Marketing delivers value and ROI to our clients with complete transparency and open communication. We give our clients clear and easy to understand reports on campaign results, accounting related to ad spend, and any compensation that we receive from ad networks and other 3rd parties.

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Why Video Marketing Is A Must!

Why Video Marketing Is A Must!

Video is a vital tool for marketing and growing your business. Find out why, and what types of videos can accelerate your business!

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The Missing Ingredient In Your Marketing Strategy

The Missing Ingredient In Your Marketing Strategy

Almost every client that we meet with does a really good job describing their products and services. Years of experience with everything from sales presentations to trade shows have helped them hone these descriptions into something useful and effective. These descriptions are a good start, but something is missing. Find out here!

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Meet Electromagnetic

Meet Electromagnetic

An introduction to Electromagnetic Marketing by Jamie Parris, from the very beginning in 2017.

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Waynes | Print & Marketing Materials

Waynes | Print & Marketing Materials

We helped redesign all of Waynes print materials and some promo items. Each service line had marketing pieces that followed Waynes branding standards, but we found that there was a big opportunity to make them all work together better by redesigning them as a set.

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Acre Group Landscape | Logo & Vehicles

Acre Group Landscape | Logo & Vehicles

We refined and finalized Acres logo and helped them choose a color scheme that made them stand out in their space in preparation for their launch a couple years ago. They have experienced a lot of growth in that time, and are rolling out a new fleet of vehicles which we are designing for them.

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S&S Sign Company | Logo

S&S Sign Company | Logo

S&S Sign is a father and son team who create signs the old fashioned way. They wanted a logo that was modern and attention grabbing that communicated the 2 generations hand lettering and pinstriping skill between them.

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WaveLink | Branding & Messaging

WaveLink | Branding & Messaging

We worked with WaveLink to design their branding marks and create a messaging strategy that would prepare them for a successful product launch.

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Norton Audio | Branding & Product Design

Norton Audio | Branding & Product Design

Norton Audio manufactures boutique effects pedals for musicians. During the process of launching the company they engaged with us to design their branding and first pedal enclosure.

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Waynes | Crush Cancer Campaign

Waynes | Crush Cancer Campaign

While it may be easy to think of Waynes as "just a pest control company", they are also committed to their core values in a way that most companies only aspire too. One of the organizations they have supported strongly is the Susan G Komen Foundation.

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Medical Business Management | Case Study

Medical Business Management | Case Study

Electromagnetic Marketing began working with Medical Business Management in August of 2017. Joe Gribbin, Jr. asked us to increase organic traffic to the website and web leads. We implemented a coordinated strategy that included blogging, content updates, SEO, and email marketing. Over the next 24 months, traffic to the website increased by 557%.

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Waynes | Billboard Campaign

Waynes | Billboard Campaign

We have an ongoing brand awareness project with Waynes that has used subtle design changes to keep it interesting, while remaining consistent enough to produce one of the most recognizable billboard campaigns in Alabama.

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Baba Java | Branding & Packaging

Baba Java | Branding & Packaging

When Baba Java launched their roasting business and café, they created unique label designs for each coffee origin they roasted and sold. Shortly after, they started to notice some issues when managing label inventory and displaying products in stores. They wanted a fresh and engaging perspective on a label redesign and a brand “pick-me-up.” This is where our team at Electromagnetic Marketing stepped in. 

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Chorus SmartSecure | Branding & Messaging

Chorus SmartSecure | Branding & Messaging

We created a full branding package for security startup, Chorus SmartSecure. In the relatively short time since they launched, they've become a preferred vendor of Alabama Power, experienced rapid growth, and have become partners with some of the most recognizable home builders in the state.

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Prototyping Solutions | Case Study

Prototyping Solutions | Case Study

Electromagnetic Marketing equips internal teams and individuals to succeed in the complex world of modern marketing. Most companies have some marketing staff, but they lack the scale and the depth to develop a comprehensive strategy.

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Wyatt Builds | Case Studies

Wyatt Builds | Case Studies

Mary Wyatt took the helm at Wyatt General Contractor in 2015. She needed a new brand to represent their fresh approach without losing the connection to the company's four-decade history and the hard-earned reputation they had built in the community. Mary partnered with Jamie Parris, Marketing Director at Electromagnetic Marketing, to develop a strategy.

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Content & Messaging

Wyatt Builds | Case Studies

Mary Wyatt took the helm at Wyatt General Contractor in 2015. She needed a new brand to represent their fresh approach without losing the connection to the company's four-decade history and the hard-earned reputation they had built in the community. Mary partnered with Jamie Parris, Marketing Director at Electromagnetic Marketing, to develop a strategy.

Read More
Project: Design Branding + Create Messaging
Branding & Design

WaveLink | Branding & Messaging

We worked with WaveLink to design their branding marks and create a messaging strategy that would prepare them for a successful product launch.

Read More
Project: Branding & Launch
Branding & Design

Chorus SmartSecure | Branding & Messaging

We created a full branding package for security startup, Chorus SmartSecure. In the relatively short time since they launched, they've become a preferred vendor of Alabama Power, experienced rapid growth, and have become partners with some of the most recognizable home builders in the state.

Read More
Project: Branding & Packaging Design
Branding & Design

Baba Java | Branding & Packaging

When Baba Java launched their roasting business and café, they created unique label designs for each coffee origin they roasted and sold. Shortly after, they started to notice some issues when managing label inventory and displaying products in stores. They wanted a fresh and engaging perspective on a label redesign and a brand “pick-me-up.” This is where our team at Electromagnetic Marketing stepped in. 

Read More
Project: Waynes Billboard Campaigns
Branding & Design

Waynes | Billboard Campaign

We have an ongoing brand awareness project with Waynes that has used subtle design changes to keep it interesting, while remaining consistent enough to produce one of the most recognizable billboard campaigns in Alabama.

Read More
Content & Messaging

Prototyping Solutions | Case Study

Electromagnetic Marketing equips internal teams and individuals to succeed in the complex world of modern marketing. Most companies have some marketing staff, but they lack the scale and the depth to develop a comprehensive strategy.

Read More
Content & Messaging

Medical Business Management | Case Study

Electromagnetic Marketing began working with Medical Business Management in August of 2017. Joe Gribbin, Jr. asked us to increase organic traffic to the website and web leads. We implemented a coordinated strategy that included blogging, content updates, SEO, and email marketing. Over the next 24 months, traffic to the website increased by 557%.

Read More
Project: Branding & Product Design
Branding & Design

Norton Audio | Branding & Product Design

Norton Audio manufactures boutique effects pedals for musicians. During the process of launching the company they engaged with us to design their branding and first pedal enclosure.

Read More
Project: Crush Cancer Campaign
Branding & Design

Waynes | Crush Cancer Campaign

While it may be easy to think of Waynes as "just a pest control company", they are also committed to their core values in a way that most companies only aspire too. One of the organizations they have supported strongly is the Susan G Komen Foundation.

Read More
Project: Logo Design
Branding & Design

S&S Sign Company | Logo

S&S Sign is a father and son team who create signs the old fashioned way. They wanted a logo that was modern and attention grabbing that communicated the 2 generations hand lettering and pinstriping skill between them.

Read More
Project: Print Pieces & Promo Items
Branding & Design

Waynes | Print & Marketing Materials

We helped redesign all of Waynes print materials and some promo items. Each service line had marketing pieces that followed Waynes branding standards, but we found that there was a big opportunity to make them all work together better by redesigning them as a set.

Read More
Blog

Three Ways Your Business can Adjust to the New Facebook Page Experience

Most businesses feel like every time they get comfortable with their social media strategy, Facebook makes confusing and frustrating changes. And 2021 is no different because business pages are getting a new look. Is your business ready for the update?

Read More

Content & Messaging

Your message is more than what you do. It's why you do it. A message demonstrates you care as much about providing a solution as you do selling a product or a service.

Learn More

Design & Branding

Your "Brand" is the feeling people get when they interact with your company. Design and branding are visual tools to establish your Brand, and nothing is more powerful than a Brand that resonates.

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Web & Digital

Online advertising provides powerful tools to reach your ideal clients. Websites are the hub that coordinates both traditional and digital marketing strategies to convert engagement into leads.

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Photo & Video

Video and photography are more than just content for your website and social media. They are powerful storytelling tools that stand apart from all other forms of communication by creating a personal connection.

Learn More