WaveLink | Branding & Messaging

We worked with WaveLink to design their branding marks and create a messaging strategy that would prepare them for a successful product launch.

WaveLink is a dock-based solution that detects electricity in water. WaveLink’s cloud-based platform uses a dock-mounted device and a smartphone app to provide real-time information and promote swimmer safety.

PROJECT

We worked with WaveLink to design their branding marks and create a messaging strategy that would prepare them for a successful product launch. We also created a Branding & Messaging Guide that tied all of the work together in an easy-to-use tool for the client.

DESIGN & BRANDING

We created a logo that hints at what the WaveLink product does. The icon has a navy bar representing a doc, with chartreus "signal waves" that represent the device monitoring the area around it. After creating the logo, we developed a robust set of guidelines and visual tools to help tell the story of WaveLink.

MESSAGING

We worked closely with the WaveLink team to create messaging and messaging guidelines that would help them improve their website and marketing pieces in the most effective way possible.

Client: WaveLink
Project: Design Branding + Create Messaging
Marketing Lead: Jamie Parris
Creative Director: Randy Webb

Content & Messaging

Your message is more than what you do. It's why you do it. A message demonstrates you care as much about providing a solution as you do selling a product or a service.

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Design & Branding

Your "Brand" is the feeling people get when they interact with your company. Design and branding are visual tools to establish your Brand, and nothing is more powerful than a Brand that resonates.

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Web & Digital

Online advertising provides powerful tools to reach your ideal clients. Websites are the hub that coordinates both traditional and digital marketing strategies to convert engagement into leads.

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Photo & Video

Video and photography are more than just content for your website and social media. They are powerful storytelling tools that stand apart from all other forms of communication by creating a personal connection.

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