WaveLink | Branding & Messaging

We worked with WaveLink to design their branding marks and create a messaging strategy that would prepare them for a successful product launch.

April 29, 2017

WaveLink is a dock-based solution that detects electricity in water. WaveLink’s cloud-based platform uses a dock-mounted device and a smartphone app to provide real-time information and promote swimmer safety.

PROJECT

We worked with WaveLink to design their branding marks and create a messaging strategy that would prepare them for a successful product launch. We also created a Branding & Messaging Guide that tied all of the work together in an easy-to-use tool for the client.

DESIGN & BRANDING

We created a logo that hints at what the WaveLink product does. The icon has a navy bar representing a doc, with chartreus "signal waves" that represent the device monitoring the area around it. After creating the logo, we developed a robust set of guidelines and visual tools to help tell the story of WaveLink.

MESSAGING

We worked closely with the WaveLink team to create messaging and messaging guidelines that would help them improve their website and marketing pieces in the most effective way possible.

Client: WaveLink
Project: Design Branding + Create Messaging
Marketing Lead: Jamie Parris
Creative Director: Randy Webb

Strategic Development

The Spark.

It all starts with a spark, an initial plan that clearly states your goals, objectives, and how to generate real growth for your business. It all starts with a plan that lays out how we'll hit your marketing targets. We create clear strategies that guide your business towards real growth.

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Ads & Analytics

The Ignition.

Anyone can run ads, but not everyone understands your audience, your strategic positioning in the market, and how to ignite an instant connection with your potential customers. This is where we come in. We launch your campaigns with speed and precision while keeping an eye on the results. Our ads grab attention, and our analytics make sure every move counts.

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Websites & SEO

The Surge.

Your website is where visitors become customers. We build and optimize it to make sure you're seen by the right people, at the right time. We design and maintain websites that are built for conversion. We then implement long-term SEO strategies to keep your content fresh and increase your search rankings and connect with your target audience.

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