Norton Audio manufactures boutique effects pedals for musicians. During the process of launching the company they engaged with us to design their branding and first pedal enclosure.
Norton Audio manufactures boutique effects pedals for musicians. During the process of launching the company, they engaged with us to design their branding and first pedal enclosure.
To create the logo, we combined the initial from their company name and the most common control on the products they make. We introduced the idea to them through a hand-drawn animation which you can see here.
The Norton team loved the concept, and we immediately started the process of refining the design to create a final logo mark.
The next phase of the launch project was to design the enclosure art for their first pedal release. Playing off the "Fine Tools For Musical Artists" tagline we created for them, we introduced a "paint" theme in blue/red that represented the "cold/hot" nature of the pedals' Pre-Amp & Overdrive functions. Future pedal releases will use the art theme as well. The second pedal should release late in 2021.
Your message is more than what you do. It's why you do it. A message demonstrates you care as much about providing a solution as you do selling a product or a service.
Your "Brand" is the feeling people get when they interact with your company. Design and branding are visual tools to establish your Brand, and nothing is more powerful than a Brand that resonates.
Online advertising provides powerful tools to reach your ideal clients. Websites are the hub that coordinates both traditional and digital marketing strategies to convert engagement into leads.
Video and photography are more than just content for your website and social media. They are powerful storytelling tools that stand apart from all other forms of communication by creating a personal connection.