If your business has clients, chances are they use social media, which means you should too. See why social media is an essential part of inbound marketing.
Now that social media has been around for over 25 years, we can assume it’s less of a fad and more of a foundational communication tool used by people of all ages, genders, and lifestyles. If your business has clients, chances are they regularly spend time on one of the many popular social media platforms.
This also means that if your business has clients, you must be on social media. It’s an integral part of any successful business's inbound marketing strategy.
First, let’s talk about inbound marketing. Inbound marketing is a more personal way to connect with your audience and draw them in. In contrast with outbound marketing (ex., advertisements), inbound marketing uses curated and valuable content to attract and engage clients by offering to solve their problems or make their lives easier.
As you develop your inbound marketing strategy, here’s why you should consider social media as one of the primary elements.
Consumers are less interested in how cool you think your product is or how unique you think your services are and more interested in connecting with your Brand. It’s not a one-sided transaction anymore. The people most likely to convert are those who find your content engaging or helpful and are happy to be associated with your Brand. How does social media accomplish this?
As we said, this is a two-way street. Your company also benefits from engaging on these platforms. Social media is also:
Now that we’ve talked about the value of social media as an inbound marketing tool, here comes the most important part: how.
There’s a lot we could say about social media marketing strategies and how to use them to generate Brand awareness and leads. Here are a few of our favorites to help you get started.
Remember: if you post consistently and provide content valuable to your audience, you’re halfway there. If you want to know more about how to develop a dedicated social media strategy, we’d love to talk!
Your message is more than what you do. It's why you do it. A message demonstrates you care as much about providing a solution as you do selling a product or a service.
Your "Brand" is the feeling people get when they interact with your company. Design and branding are visual tools to establish your Brand, and nothing is more powerful than a Brand that resonates.
Online advertising provides powerful tools to reach your ideal clients. Websites are the hub that coordinates both traditional and digital marketing strategies to convert engagement into leads.
Video and photography are more than just content for your website and social media. They are powerful storytelling tools that stand apart from all other forms of communication by creating a personal connection.