Acre Group Landscape | Logo & Vehicles

We refined and finalized Acres logo and helped them choose a color scheme that made them stand out in their space in preparation for their launch a couple years ago. They have experienced a lot of growth in that time, and are rolling out a new fleet of vehicles which we are designing for them.

May 7, 2017

In preparation for their company launch, we refined and finalized Acres logo and helped them choose a color scheme that made them stand out in their space in preparation for their launch a couple years ago. They have experienced a lot of growth in that time, and are rolling out a new fleet of vehicles which we have designed for them.


LOGO & COLORS

When Acre approached us about helping them finalize a logo and chose the color scheme for their business, we pointed out that most businesses in their space look VERY similar. When researching the competition we saw that most landscaping and lawn companies used some combination of green, black, and white for their logos, vehicles, and apparel. We have a great relationship with the owner and he has worked closely with our Creative Director on past business and branding projects. When we pointed out the colors his competition used, he jokingly asked if we were going to suggest he use pink. We think a great way to get attention in a crowded space is to zig when everyone else zags. So pink it was!

VEHICLE WRAPS

As Acre adds to it's fleet, they want to make sure each vehicle stands out on the road and acts as a rolling billboard. The pink definitely stands out, but could have been too much if entire vehicles were covered in it. We used the navy from their brand palette to balance the pink.

Client: Acre
Project: Acre Group
Marketing Lead: Jamie Parris
Creative Director: Randy Webb
Vendors: SpeedPro

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Design & Branding

Your "Brand" is the feeling people get when they interact with your company. Design and branding are visual tools to establish your Brand, and nothing is more powerful than a Brand that resonates.

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Photo & Video

Video and photography are more than just content for your website and social media. They are powerful storytelling tools that stand apart from all other forms of communication by creating a personal connection.

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