A.I. Policy

Last Updated: September 20, 2023

It’s no surprise that Artificial Intelligence (AI) is making a big impact in the world of content creation. Since ChatGPT was released in November 2022, it seems like everyone is hopping on the AI train, and marketing professionals are no exception. Here at Electromagnetic, we're constantly searching for the newest trends in marketing and technology that can help our clients achieve their business objectives.

Our Approach to AI in Content Marketing

The world of AI is new and exciting, but it's important to remember that AI doesn't replace human creativity or expertise. We need real-life content creators and subject-specific experts to take the info we gather and turn it into great content. With the help of AI, though, we can speed up ideation, freeing our creatives to dedicate their time and expertise to meticulously handcrafting the finer details of a campaign. We work together with AI to make sure our content is accurate, clear, and effective. We're also committed to being ethical in our AI research and content creation. We keep a close eye on our AI systems and actively work to fix any issues or mistakes that come up. We also listen to our clients and their feedback to make our AI models even better and more reliable - and make sure we keep our clients’ trust.

How We Use AI in Content Marketing

Our main goal of using AI is to make our content better and more relevant for our clients and their target audience. With AI's assistance, we research not only our clients' products and competition, but also potential solutions that help us create high-quality, expert-level and unique content for them. Here's a brief summary of how we do - and do not - use AI.

Ways We May Use AI

  • Inspiring ideation
  • Creating generic templates
  • Writing the first draft of social posts
  • Proofreading spelling and grammar
  • Repurposing content for social platforms
  • Generating video avatars
  • Providing digital voices
  • Conducting general research
  • Analyzing marketing data

Ways We DO NOT Use AI

  • Making final creative decisions
  • Designing brand-specific templates
  • Finalizing social post deliverables
  • Engaging in context-specific editing
  • Unethically manipulating social algorithms
  • Using non-disclosed avatar creation
  • Recreating voices without consent
  • Performing unregulated industry-specific research
  • Making final marketing decisions

We believe that AI can help stir creativity and make things more efficient for us, but it doesn't take the place of real human beings when it comes to creating. We aim to use AI responsibly and ethically as a part of our process, rather than as a replacement.

Our Clients' Data

Your data privacy and security are our top priorities. We handle all data according to relevant privacy laws and regulations. Any personal data used for research is anonymized and treated with utmost confidentiality. Rest assured, we've put robust data protection measures in place to safeguard your information - and your trust.

We're also committed to being transparent and accountable. When AI technologies play a part in our content creation process, we properly attribute the contributions made by such tools.

Finally, your feedback is important to us. If you have any thoughts or questions about our use of AI or the quality of our content, please feel free to share them with us. Our goal is to ensure that the content we deliver aligns perfectly with your expectations and needs.

Contact Information

If you have any questions about this AI Policy, You can contact us:
By email: support@electromarketing.com
By phone number: 205.607.2230

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