Clients need you. Some haven't heard of your company. Others have heard of you, but they don't accurately understand what you do. They shouldn't miss the opportunity to do business with you just because they don't know you can help solve their problem, improve their life, or help accomplish their goals.
Good marketing shares your story with the right audience at the right time. It demonstrates empathy for your client by showing you understand their perspective. The tools used to tell your story have changed from tube TVs & typewriters to mobile phones & laptops, but the fundamentals have been the same for decades.
That is marketing that attracts.
Your message is more than what you do. It's why you do it. A message demonstrates you care as much about providing a solution as you do selling a product or a service.
Your "Brand" is the feeling people get when they interact with your company. Design and branding are visual tools to establish your Brand, and nothing is more powerful than a Brand that resonates.
Online advertising provides powerful tools to reach your ideal clients. Websites are the hub that coordinates both traditional and digital marketing strategies to convert engagement into leads.
Video and photography are more than just content for your website and social media. They are powerful storytelling tools that stand apart from all other forms of communication by creating a personal connection.
We helped redesign all of Waynes print materials and some promo items. Each service line had marketing pieces that followed Waynes branding standards, but we found that there was a big opportunity to make them all work together better by redesigning them as a set.
While it may be easy to think of Waynes as "just a pest control company", they are also committed to their core values in a way that most companies only aspire too. One of the organizations they have supported strongly is the Susan G Komen Foundation.
When Baba Java launched their roasting business and café, they created unique label designs for each coffee origin they roasted and sold. Shortly after, they started to notice some issues when managing label inventory and displaying products in stores. They wanted a fresh and engaging perspective on a label redesign and a brand “pick-me-up.” This is where our team at Electromagnetic Marketing stepped in.
We created a full branding package for security startup, Chorus SmartSecure. In the relatively short time since they launched, they've become a preferred vendor of Alabama Power, experienced rapid growth, and have become partners with some of the most recognizable home builders in the state.
We have an ongoing brand awareness project with Waynes that has used subtle design changes to keep it interesting, while remaining consistent enough to produce one of the most recognizable billboard campaigns in Alabama.
S&S Sign is a father and son team who create signs the old fashioned way. They wanted a logo that was modern and attention grabbing that communicated the 2 generations hand lettering and pinstriping skill between them.
