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When Electromagnetic Marketing launched in June of 2017, I had a clear vision for the kind of agency that I wanted to build at the 30,000-foot level, but there were a lot of details that took some time to flesh out. When I look back at the “Meet Electromagnetic” post from last year, it’s basically an accurate description of where we were headed, but there were so many specifics that I couldn’t have anticipated at that time.
We were fortunate to have wonderful clients who helped us get off the ground. The projects we have worked on over the last year helped us grow and better refine our unique voice and fine tune our perspective.
We’ve grown from one person in a co-working space to 4 people working in an office at Innovation Depot in Birmingham, AL. That growth has come from referrals and relationships. If we ever had questions about humanity (and frankly, there has been some cause for concern), those questions have been answered by the profound kindness and goodwill that has been directed at us over the last 17 months. We’ve been especially fortunate that the clients who have come our way were a good fit for us.
While we are grateful, we know that there is one law of marketing that must catch up with us soon. In order to grow with the kinds of clients that would most benefit from our skills and expertise and avoid distractions that take us outside of our expertise, we have to start telling our story.
It’s time to market Electromagnetic Marketing.
That statement will be perceived in a variety of ways. Some of you might feel a little bit queasy when you think about yet another marketing company brazenly promoting themselves. Maybe others will shrug their shoulders and view it as a necessary evil. If you feel that way, would it change your perspective to know that we believe that educating clients is one of the best ways to market ourselves - not promoting? What if our marketing program is designed as an act of service rather than an exercise in seeking value?
Our experience has shown over and over again that marketing plans that educate deliver the strongest return on investment. So while we are proud to approach this as an act of service, we know beyond a shadow of a doubt that it is going to be pretty great for us. I’d love to say that I’m altruistic, but unfortunately, Alabama Power doesn’t accept good deeds as a form of payment.
So who are the altruistic but realistic folks who call themselves Electromagnetic Marketing?
We create content about modern brand development and content marketing. What does that mean? Stay tuned. We’re on a mission to share it with you.
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It all starts with a spark, an initial plan that clearly states your goals, objectives, and how to generate real growth for your business. It all starts with a plan that lays out how we'll hit your marketing targets. We create clear strategies that guide your business towards real growth.
Anyone can run ads, but not everyone understands your audience, your strategic positioning in the market, and how to ignite an instant connection with your potential customers. This is where we come in. We launch your campaigns with speed and precision while keeping an eye on the results. Our ads grab attention, and our analytics make sure every move counts.
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